Want to know how to implement a good postcard campaign? There are specific components to make your direct mail work for any industry. If you want to get a huge boost in business even in this economy postcards are a tool you should consider. Below are a couple reasons postcards work and then what it takes to have a successful postcard campaign.
Postcards work excellent even in this economy because:
1. You can customize your message to your business and highlight the advantages of your business
2. You can reach your target market. If you are a dog wash you can reach only dog owners who have $50k+ combined household income. If you are a dentist you can reach moms 25-54 who have $75k+ income. If you are a chiropractor you can reach people who have headaches, back pain or neck pain and have $60K+ income. For a pizza parlor you can reach homes with children, renters, and people who are younger. A re-modeler or contractor can reach homeowners who have 10+ year old homes and have $100,000+ income or $50,000 of equity in their homes. Reaching the right people is critical to success.
3. Postcards grab attention without needing to be opened. You have only 3 seconds to catch someones attention with the mail. Postcards allow you to be able to do that!
4. When designed correctly a postcard not only grabs attention it gets read font and back. An attractive design can even get taped to the fridge!
5. Postcards are less expensive then most other types of direct mail. Our over-sized custom designed postcards full color on both sides are only 29 cents each and that includes design printing, postage and mailing list.
6. When done right you know what kind of results to expect. Over a normal campaign you can expect to receive 1/2% to 2% response depending on the business and product. For instance a pizza parlor who sends out 10,000 can expect to receive 100 -200 new customers!
The problem is that there are a lot of options when implementing a postcard campaign. You dont’ get the same results just by sending out a postcard. Companies like postcard mania and vista print put your info on the back of a card but they tend to be missing the critical components to make a successful campaign. Here are the top 3 ways to make your postcard campaign successful:
1. You design is CRITICAL! You need to address the pains your customers have and provide them a solution in a easy to understand design/layout. Postcards are not intended to sell, but create a lead that when they call or come in you office you can sell.
2. Have some sort of offer that gets people to take action by a particular deadline
3. Guaranteed Results: Your marketing dollars need to generate you results. Look for a company who provides you turn key service (custom design, printing, postage, and mailing list) and give you guaranteed results.
If you need help or have questions about implementing a postcard campaign feel free to email or call JustUs Advertising. info@justusadvertising.com 360.326.8896
