Internal marketing is the most effective type of marketing you can do! It will produce a better return on investment ROI, and is less out of pocket than any other sort of advertising.
The best internal marketing achieves 4 things…
1. Educates your existing customers
2. Retains your existing customers
3. Initates your existing customers to buy more
4. MOST IMPORTANT, makes your existing customers refer their friends and family.
Internal marketing should be consistent month after month. Many times I’m asked “can’t I just do my internal marketing quarterly or annually?” My response is “depends on if you want referrals monthly, quarterly, or just 1x per year.” Internal marketing done right will double your referrals in just 4-6 months!
The best types of internal marketing we’ve found are:
- Phone calls to check in
- In office and mailed Newsletters that aren’t filled with industry gunk
- Reactivation postcards
- Referral programs
- Customer appreciation events
- Personal emails
- Birthday cards
Internal marketing works so well, it is easy to offer a money back guarantee on! We can double your referrals in just a short period of time while your business grows from returning customers.
www.JustUsAdvertising.com aka www.TurboChargeMyBusiness.com can help you with any of your internal or external needs. We have great products specifically for chiropractors and dentists! Give us a call at 360.326.8896 or email our owner John Prepula at john@justusadvertising.com
Be sure to check out one of our new dental clients… Vista Dental, a great dentist in Vancouver, WA
