If you need new patients… you’re foolish to not consider Dental Postcards! Our clients still get 10-to-1 ROI when they implement dental marketing AND have the appropriate in office systems in place!
First lets start with the components of successful dental postcards, key components of dental postcards: testimonials, offer, expiration date, good looking but amateur picture and a headline that catches attention. Be sure the postcard design is colorful and the card is oversized.
Your office systems are something you need to have in place prior to ever starting any marketing. Here is what you need:
1. Have an answering service that answers your phone 24 hours per day
2. Be sure you ask each new patient their name, address and phone number. If possible email too.
3. Ask each new patient how they heard of you.
4. Have a phone script
5. Offer an incentive so that your staff have an attractive reason to schedule new pts.
6. Have a structured referral program and follow up procedure.
Dental Postcards
Here is our January dental postcard
For more information on successful Dental Postcards or Dental Marketing contact JustUs Dental Marketing at 360.326.8896
Another creative way to have your postcard stand out is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim” visits his personal url, the website will usually be customized to him. It also allows the marketer to track who is responding. Learn more at: http://purlem.com.